Destination Reputational Resilience, a landmark initiative to strengthen destination reputational management across the Americas, at the Organisation of American States (OAS). The launch marks a significant milestone in positioning tourism resilience and digital reputation management at the heart of hemispheric policy dialogue.
Addressing member states and senior tourism officials at the OAS, Minister Bartlett drew on the framework of Destination Reputational Resilience — co-authored with Professor Lloyd Waller — to outline a structured and actionable approach to help destinations prepare for, manage, and recover from digital threats. From cyberattacks and misinformation to fake news, privacy breaches, and digital system failures, the initiative equips tourism stakeholders with practical strategies to protect credibility, restore trust, and leverage innovation responsibly.